You’re a small business owner, and you’ve been in business a few years. Or maybe you’re just launching your business. Either way, you keep hearing about your “brand management”, your “branding efforts”, your “brand equity.” What does any of this MEAN? And as a business owner, do you need to worry about it? What DO you need to know?

Join us for this 1 hour presentation. We will clarify some of the confusion around “brand image”, brands and branding. We will discuss how your brand image impacts your business, and we will also share the items you need to have in your marketing toolkit for brand image success. 

Speaker Bio: Loreto Cheyne  

Loreto Cheyne is the principal and owner of Lola Design, an Ottawa-based graphic design studio. Loreto is a graduate of Sheridan Institute of Technology and Advanced Learning Graphic Design program.  Her area of expertise is brand image design, and her focus is on creating the visual identities of service professionals in Ottawa. She has previous experience in print technology, print production, project management, as well as customer service.

Loreto is an active member of the Greater Nepean Chamber of Commerce, especially as part of the Business Awards Gala Committee. She is also the chair of the Marketing & Communications Committee for Women’s Business Network (WBN). 

In her spare time, Loreto is a volunteer at the Canadian Federation of Humane Societies, where she volunteers her graphic design expertise.