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Brand Image 101
Monday, 21 January 2013 from 10:00 AM to 11:00 AM (EST)
You’re a small business owner, and you’ve been in business a few years. Or maybe you’re just launching your business. Either way, you keep hearing about your “brand management”, your “branding efforts”, your “brand equity.” What does any of this MEAN? And as a business owner, do you need to worry about it? What DO you need to know?
Join us for this 1 hour presentation. We will clarify some of the confusion around “brand image”, brands and branding. We will discuss how your brand image impacts your business, and we will also share the items you need to have in your marketing toolkit for brand image success.
Speaker Bio: Loreto Cheyne
Loreto Cheyne is the principal and owner of Lola Design, an Ottawa-based graphic design studio. Loreto is a graduate of Sheridan Institute of Technology and Advanced Learning Graphic Design program. Her area of expertise is brand image design, and her focus is on creating the visual identities of service professionals in Ottawa. She has previous experience in print technology, print production, project management, as well as customer service.
Loreto is an active member of the Greater Nepean Chamber of Commerce, especially as part of the Business Awards Gala Committee. She is also the chair of the Marketing & Communications Committee for Women’s Business Network (WBN).
In her spare time, Loreto is a volunteer at the Canadian Federation of Humane Societies, where she volunteers her graphic design expertise.
When & Where
Invest Ottawa - Entrepreneurship
Invest Ottawa is dedicated to helping Ottawa entrepreneurs make informed decisions about starting and growing their businesses. We promote Ottawa's economy, through the development of products and services that encourage entrepreneurship and support business growth.
Invest Ottawa has a staff of dedicated business professionals, who provide advice and counsel to entrepreneurs on a variety of levels. As well, we provide links to other business organizations, seminars and entrepreneurial events, online training and many other tools and resources to assist the budding entrepreneur.
Many of our entrepreneurship initiatives are supported by two main funding partners: the City of Ottawa; the Ontario Ministry of Economic Development and Innovation; as well as four major sponsors: RBC Royal Bank; Logan Katz LLP; Low Murchison LLP; Mediaplus Advertising.